(e-Way | Kampala) – The MTN Group has restructured senior management in a move aimed at strengthening support towards achieving the group’s business strategy.
As part of the changes, Yolanda Cuba who has been the Group Chief Digital and Fintech Officer now becomes the Vice President in charge of the Southern and East African region (SEA). Uganda is part of SEA.
She shared her thoughts and insights on the Telecom Company’s plans for Uganda and the region under her.
The MTN group has restructured to give it better growth opportunities on the continent. What does the MTN Group see on the continent that has elicited this kind of move?
Uganda is similar to other countries in the region save for South Africa. Data penetration is very low. Mobile penetration is around 70 per cent and in other countries, it is over 100 per cent. There is need to look into how we can get the penetration to over 100 per cent to ensure more people are connected. On the data front, there is a lot of potential because it is around 30 per cent.
There is evidence that more people are using our services. However, there are not so many data enabled devices and our focus is on how we enable more people access this service. We are focusing on further roll out of 3G and 4G with at target of at least 90% geographical coverage in Uganda as per our licence obligation.
There are also still vast opportunities in diversifying into other areas as well such as; Fintech and digital services technologies, clean technology, data centres which are driving demand for digital content, mobile money and cloud services among others.
As the landscape continues to grow, these are emerging as new frontiers for which MTN, the largest Pan African Telecom Company are providing the lead on.
What is your assessment of the telecom landscape in Uganda and the region that you oversee?
Uganda has a young, fast-growing population, with mobile and data penetration below 70% and 30% respectively, which creates a massive growth opportunity in the medium to long term as the addressable market grows Year on Year.
The needs of these customers will be mainly data and digital to support their lifestyle, this youthful population coupled with steady GDP growth and an under penetrated market, creates potential for sustainable revenue growth over the years.
Today we see more people using data services and yet the penetration is still low, more people are using mobile money, but there is room to transform it into the e-commerce platform to drive business in Africa. Ugandans are open to all these things, but as a telecom provider, we need to bridge whatever gaps still exist in terms of reach and pricing.
What is your planned investment in Uganda to realize all of this?
From a network perspective, we will continue to invest heavily over the next five years in infrastructure development which will give the customer a better experience and help the company further enhance our leadership position in this market.
Network expansion for both voice and data has started and will be scaled up over the next few years with the expectation to cover at least 90% geographical coverage of the country with the best infrastructure ensuring quality voice and data services.
We are the leaders in innovation and we shall continue innovating and bringing Ugandans even closer to the rest of the world. We shall continue working with other stakeholders to see how to bring the costs of data further down. We believe that within that time, we shall also have deployed our 5G technology which we tested and showcased recently.
We are enhancing our Mobile Financial Services to enhance the cashless economy.
For a Ugandan reading this interview, when will these investments translate into cheaper data?
You will get more data today at the same cost you spent to buy a gigabyte of data last year. From an effective pricing perspective, the price is steadily going down. For us to drive the price even lower, we need more spectrum which makes it more efficient for us to deliver services to our customers.
The less spectrum you have, the more physical infrastructure you need on the ground which is more costly and vice versa. The spectrum also has to be priced correctly. The right spectrum at the right price will lead to faster speeds.
If we can also get more people using 3G and 4G spectrum for voice, it means it is cheaper to carry the traffic than on 2G. As technologies move on, we are seeing a more efficient deployment in our infrastructure which benefits the customers.
The customers also have to have the handsets. In Uganda, less than 30 per cent of our customers have data enabled devices. But MTN Uganda now has a deliberate strategy to bring to the market good smart phones at prices that are much lower.
We have also launched a device financing scheme that allows customers to pay for handsets over a period of time. All these initiatives will definitely help drive prices down as we grow connectivity.
Regulation plays a critical role in the growth of the industry. Do you think that the current regulatory environment in the region supports the Group’s ambitions?
In Uganda, the programs of the regulator are quite facilitative. We continue to engage and collaborate more to ensure sustainable digital progress.
But In most markets, policies are often reactive and not always well adapted to the digital age. Technology is moving faster than policy makers which can sometimes slow down progress. Many countries will miss out on the benefits of the fourth industrial revolution if they don’t quickly adopt a clear strategic plan.
In some markets, there is also need to collaborate more to ensure sustainable digital progress.
What would you like to see happening in the regulatory environment in Uganda for example to make it easier for you to succeed in your new portfolio?
As the Africa market offers unprecedented opportunity to leverage technological advances, without the burden of expensive legacy infrastructure policymakers can help drive this growth in a number of ways,
More collaboration between policy makers and industry players, such as making lower-spectrum bands available, promoting infrastructure sharing, providing rollout incentives and possibly by lowering license fees.
In Uganda, there is a regulatory requirement to sell part of the company on the securities market. Is this something the Group is happy with?
MTN is already listed in several markets where we operate. So it is not something new to our group.
We are happy to give Ugandans an opportunity to take ownership in a company that has served them for over twenty years. Ugandans have trusted MTN from the very first day it came here and have been responsible for making MTN number one.
So let them get a piece of it. As for the details of this, that’s something that’s being handled with the government and the regulators and at the appropriate time, this information will be availed to the public. But for me what would be important is that when this eventually happens, winning means that the guy on the street is able to participate. We must make it that easy for them to participate.
There are new, smaller but competitive players particularly in the data segment of the industry. How do big players like MTN react to this emerging competition?
At MTN, we are happy to have smaller firms coming up. Competition is healthy. As a policy, we work with a lot of smaller players. A lot of smaller Fintech firms for example have enabled value addition on our products and services. We have actually allowed some of them to integrate into MTN API platforms.
There will also be deliberate support from MTN to Fintech and data partners that work in areas of national development plan priorities such as healthcare, agriculture, job creation, and education. So we are happy to have them playing alongside us.